Second Skin
Brand Identity
As the lead designer for Second Skin‘s brand refresh, I developed a visual identity that complements the line’s focus on moving, form-fitting apparel. The design language reflects both comfort and sophistication, with a focus on clean, minimal aesthetics. I incorporated a curving "S" into the design to symbolize fluidity and the seamless nature of their garments. The curving "S" evokes a sense of natural movement and elegance, reflecting the form-fitting, double “S” second-skin concept of the collection.