SDC Financial
Brand Identity
Social Media
Web Design
Print
As Brand Designer on the SD Capital engagement with Objective Brand, I led the transformation of a brand that no longer reflected the experience it delivered. Client interviews revealed a firm grounded in Midwestern values, long-term relationships, and a family-first mindset, yet their visual and verbal presence felt distant and generic. I translated three core pillars: aligned family values, down-to-earth communication, and a collaborative planning style, into a cohesive brand system, redefining the voice to be clear, candid, and approachable. From refreshed visual identity and messaging framework to SEO-informed web design and digital content direction, every touchpoint was crafted to feel as personal and trustworthy as the service itself.
I designed the full visual identity and entire website experience, shaping the look, feel, and user journey you see at https://sdcadvisors.com/.